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Growth of Global Smartphone Selling
The worldwide Mobile Phone market is continually gloomy, the second quarter sales has decreased 6.1%, for the third consecutive quarter of decline. But smartphone supplier dominated the market. The preceding quarter sales counter potential grew 27%, including iPhone and Nokia N97 touch screen smartphone, which overall sales volumes reach to 4100pcs.
According to the market survey, as the economy depression, the customer who used to buy the middle grade mobile phone, turn to buy the cheap one, or spend the money on blades and purchase the more versatile cell phone. After the decline 9.4% of the biggest history amplitude in the cell phone market, the preceding quarter total sales volume has shrunk to 2,860,000 million pieces mainly caused by the sustained reduction of consumption expenditure and customers stay of upgrade or buy new mobile phone and smart phone. Meanwhile, mobile phone supplier attracts buyers by reduced price which have caused the average selling price continued to tumble. However, as cellphone factory and wireless providers made their efforts to marketing products in order to increase the income of every cell phone, the cellphone selling goes against implementation to grow. Smartphone factory must develop the most popular function to consumers and telecom industry next year, for example, touch screen, user interface and content application system etc; and they should assure the loyalty of telecom industry. At present, Nokia is still No.1 smartphone manufacturer, its market share is 45% on the second quarter, fell 2.4% compared with the same period of last year; Blackberry smartphone exporter RIM keep No.2 throne by 18.7%; rise slight compared with the 17.3% of last year; Apple iPhone possess 13.3% market share, to be No. 3; HTC remain No. 4 from the third quarter of last year to this second quarter, its smart phone global market share is approximately 6% on the preceding quarter, increased 2% compared with 4.1% of last year. The Pre mobile phone produced by Palm received considerable concern, but the actual sales is only 205,000pcs, rank No. 10; Motorola dropped from 10% to 5.6% in the preceding quarter, lost most of West Europe market and turn to focus on the American home market. Most telecom industry and consumers both expect the Android smart phone which made by Motorola in the fourth quarter.